I didn’t think about it much again until I was back in Hong Kong in 2003 during the start of the SARS outbreak. People started dying and the public and I were really scared. The friend I was traveling with had a bit of a cough but not the flu. When he would cough on the plane during our domestic flights in China people were nearly diving under their seats. That is when I found it even more interesting that, even though now there was death involved, only a few percent more people were wearing a mask. That got me thinking, “Why don’t more people wear masks? Common sense says, shouldn’t everyone under the circumstances?”
I concluded that more people didn’t wear masks because of one or all of the reasons below:
- The hazards in the air are invisible so out of sight out of mind: “It won’t happen to me”.
- Many people do not want to look funny wearing a surgical or commercial type mask.
- Masks aren’t readily available.
I learned through personal testing of many of the masks on the market that their sealing is inferior, so it is impossible for the masks to function properly. I put on my thinking cap and tried quite a few different ways to improve a product designed for the typical commuter and children.
Our goal is to educate the public so we can help make the invisible hazards of pollution and germs visible. We are committed to educating the public so they can realize the hazards they face and offer them the knowledge and products to combat them. Hence we created our villain Ick as an evil character to represent the invisible hazards, and our hero Style Seal who is committed to fighting the hazards and to save people from their invisible dangers.
Additionally, our air masks are designed to be as visually appealing as possible so you can feel comfortable and proud wearing them in public. After all you should be proud that you are smart enough to protect yourself and those around you. We prefer to call them air masks, because they are designed to protect the air you breathe.
We are continually working to make our products more readily available to the customer so they can find protection when and where needed. Through the advancement of the internet, a team of committed dealers and other sales channels we aim to make sure people all over the world can have ready access to attractive, efficient and affordable personal air protection.
Many of the masks on the market are expensive. We are committed to make our air masks affordable, so we designed the only air mask with a replaceable filter, greatly reducing the cost. Finally, our replaceable filters are far more environmentally sensitive than the disposable alternatives of surgical masks and respirators.
Our Mission is to make affordable, attractive, well designed and manufactured personal air protection products readily available worldwide whilst educating the public about the hazards they encounter and how to best protect themselves.
Our two characters, Style Seal and Ick (see below), are used in a humorous way to portray how our hero Style Seal, using our products can help protect you against the villain Ick and his invisible pollution and diseases. Hopefully, they can convey a serious topic in a humorous and entertaining way that young and old can understand.